Africa Media Connect, Social Hub and MPI Event: our tools developed for your projects

INNOVATION • MEDIAPRO GROUP SOLUTIONS

A communication strategy needs ideas, content and tools adapted to the work of teams. Groupe Mediapro develops platforms to support media monitoring, communication on social networks and event management.

Three platforms, three needs

Our tools are an extension of our agency activity: understanding audiences, organizing actions and facilitating the implementation of projects. They respond to different contexts and have professional spaces accessible upon identification.

Africa Media Connect: media monitoring

Africa Media Connect is an intelligent media monitoring platform developed by Groupe Mediapro. It supports the monitoring of the media presence of brands and organizations.

Monitoring begins with a specific question: what brand, what subject or what campaign do we want to follow? Defining this scope then allows you to place the publications in their context and distinguish a useful signal from a simple repetition. The tool supports this approach; analysis and reading of the context remain essential.

Access Africa Media Connect ↗

Social Hub: an environment for social media

Accessible on africamediaconnect.fr, Social Hub is our platform dedicated to team activity on social networks. It takes place in an approach where editorial consistency matters as much as content creation.

Before choosing a device, it is useful to clarify the accounts concerned, the people involved and the validation circuit. A team must know who each content is aimed at, what message it carries and who validates the final version. We present the scope of the solution according to the needs of the project.

Access Social Hub ↗

MPI Event: VIP event management

MPI Event, also presented under the name Mediapro Event Hub, is a VIP event management solution. Its access is reserved for teams, with staff accounts and control stations.

In an event, a digital system must be integrated into a field organization: clear responsibilities, shared instructions and team preparation. The choice of tool is therefore prepared with the reception scenario, the functioning of the stations and the needs of the organizers.

Access MPI Event ↗

Start from the need, then choose the tool

A platform is only useful if it meets a concrete use. Our first step is to define the problem to be solved, the users involved and the expected result. We can then present the adapted solution and specify its scope during an exchange or demonstration.

Discover our solutions and achievements →