ETHNIC EXPERTISE · MEDIA MANAGEMENT

Understand your audiences.
Manage your campaigns.

Dashboard, media, social, campaigns and calendar: the same tool to inform your decisions.

DashboardQuick analysisSocialCampaignsCalendar
Africa Media Connect · Demo Preview
Africa Media Connect: real interface, fictitious demo data

Real interface · Fictional examples · Developed by Groupe Mediapro

01

Pilot

Find media, campaigns and social networks in a common view.

02

Compare

Examine time periods and place indicators in context.

03

Coordinate

Track materials, campaign stages and deadlines.

DEVELOPED FOR MANAGEMENT OF YOUR CUSTOMER PROJECTS

Five views to connect
information to action.

Explore the central functions of Africa Media Connect: an overview, comparisons and monitoring of operations in their calendar.

01 / CUSTOMER MANAGEMENT

Dashboard

See the whole, then dig deeper.

Bring together campaigns, posts, and social media into one dashboard. The brand and date filters allow you to target the area to be examined.

Customer use
A common working view to prepare a customer point and guide the reading of the modules.

02 / CUSTOMER MANAGEMENT

Quick analysis

Compare periods and their contexts.

Compare two years and adjust the period with the slider. Cross-reference the options available around budgets, publications, UGC content, holidays and religious festivals.

Customer use
Replace the variations in the calendar and prepare a contextualized reading of the campaigns.

03 / CUSTOMER MANAGEMENT

Social

Linking social networks to media monitoring.

Find social tracking in the same environment as publications and campaigns. The social reports complete the reading according to the scope and available data.

Customer use
Prepare a summary that brings together media and social speeches.

04 / CUSTOMER MANAGEMENT

Campaigns

From support to the global view.

Browse campaigns in global view or by medium, follow the workflow and find the Budget and Sales spaces according to the rights granted.

Customer use
Organize operations and review business information in the context of the campaign.

05 / CUSTOMER MANAGEMENT

Calendar

Put campaigns on time.

Consult the campaign calendar to locate operations and their periods. The Quick Analysis also provides a comparative reading of the years and highlights.

Customer use
Prepare coordination points and keep a common understanding of campaign periods.

Collection, classification, reporting and the Il Genio AI agent extend these journeys. The information displayed depends on the scope entered and the services activated.

ARTIFICIAL INTELLIGENCE

AI at the heart of media monitoring and analysis

Collect in several languages, transform a selection of coverage into analysis and query a conversational assistant: AI supports several stages of your media reading.

Multilingual collection and search

The search offers keyword translations in six languages ​​and query suggestions. You prepare a monitoring scope adapted to the markets monitored, with the collection services configured.

AI analysis in reports

The creation process includes an analysis stage after the selection of content. You prepare a summary to proofread, choose the recipients then examine the preview before distribution, depending on the services activated.

AI agent & Il Genio chat

An integrated conversation window allows you to formulate a question in natural language. The filters and the context note offered in the chat help to frame the request around the reading need.

Example of a mock question: “What issues emerge from the fallout from the Horizon campaign and what points merit further reading?” »

EXPLORE THE APP

The interface, view by view.

Browse the captures with the arrows or choose a view with the numbered markers.

7 captures to discover

Real interfaces, fictional examples or views without loaded data. No confidential client or participant data is exposed.

THE SCOPE IN DETAIL

The functions, at your pace.

Open the modules that interest you to discover their role and use.

16 modules presented
Dashboard

Bring together campaigns, posts, and social media into one dashboard. The brand and date filters allow you to target the area to be examined.

Quick analysis

Compare two years and adjust the period with the slider. Cross-reference the options available around budgets, publications, UGC content, holidays and religious festivals.

Social

Find social tracking in the same environment as publications and campaigns. The social reports complete the reading according to the scope and available data.

Campaigns

Browse campaigns in global view or by medium, follow the workflow and find the Budget and Sales spaces according to the rights granted.

Calendar

Consult the campaign calendar to locate operations and their periods. The Quick Analysis also provides a comparative reading of the years and highlights.

Projects and brands

Organize monitoring by project: title, description, status, dates and target countries. Associate the brands with the project to distinguish the scope and find the benefits in their context.

Smart, multilingual collection

Prepare a search by keyword or brand. The interface offers translation into French, English, Arabic, Italian, Spanish and German, as well as Google and scraping options depending on the services configured.

RSS feed

Use the module dedicated to RSS feeds as a complementary source for the monitoring system. The choice of sources and the collection scope are defined during configuration.

Publications and source links

Manually add a spinoff with its title, description, URL and date. Link it to the project and the brand to maintain a searchable and contextualized reference base.

Media, countries and journalists

Enter the country, type of media, medium and journalist of a publication. This information makes it possible to place each speech in its media environment.

Nature, tone and filters

Classify the nature of the content and its positive, neutral or negative tone. Then find the publications according to type, sentiment, project, brands and dates.

Attachments and captures

Associate PDFs, images, audio files or videos with a spin-off, within the limits indicated by the form. A separate field allows you to attach a screenshot to document the reference.

Media repository and prices

Access the Media, Media Rates and Customer Rates areas. These modules distinguish the media repository and pricing information to support media preparation and monitoring.

Budget and sales

Consult budget and sales modules to bring business information closer to campaign context. The data depends on the scope provided and the rights granted.

Reports and archives

Prepare social reports or publications, consult readings by media and find archives. Sending by e-mail and automated processing depend on the configuration of the services.

Distribution and press relations

Find the Diffusion CP, Workflow PR and Mailing spaces to organize communication operations. Sends and integrations require appropriate configuration.

FROM NEED TO USE

A solution that takes its place
in your organization.

01

Define your media monitoring scope

Define brands, markets and topics to follow.

02

Review media coverage

Examine sources, classify content and prepare for analysis.

03

Share the summary

Reread the report and choose the appropriate distribution method.

For your teams
Communication · Brands · Institutions · Agencies

TO GO FURTHER

Your questions.

Does the illustration show real results?

No. All names, articles, sources and figures in the overview are fictitious. The capture is a simplified model intended to explain a use.

How do you define your media monitoring scope?

We start from your objectives and the subjects to follow to present the scope and terms of the service.

How to access Africa Media Connect?

Professional access is by identification. Contact Groupe Mediapro for a presentation and to clarify the conditions of use.

LET’S TALK ABOUT YOUR PROJECT

Discover Africa Media Connect
with our team.

Tell us about your organization and your needs. We show you the useful routes, the available functions and the appropriate support.