Brand event: prepare content before, during and after
EVENTS • CONTENT PRODUCTION An event brings a brand to life. Its editorial preparation also makes it possible to produce useful content for guests, media and teams after the big day. The main thing is to organize this production before the arrival of the participants. Start with an intention: present something new, share a vision or discover an experience. This intention guides the process, the speeches and the sequences to be documented. Prepare a short list of moments to cover: reception, scenography, interventions, demonstrations and meetings. Specify for each deliverable its audience, its use, its format and its distribution date. A synthetic film, a press selection and a vertical video do not require the same images. The quality of content depends on coordination between the organization, technical teams and production. Share a driver with times, locations, people and key moments. Plan the sound recording conditions, camera positions and the time needed for interviews. Long shots tell the context; the details and exchanges give substance to the story. A balanced selection allows you to show both the brand identity and the experience. The conditions of use of the images and the planned distribution must be anticipated with the people concerned. Editorial work consists of choosing images that serve the message. Start with a narrow selection of photographs, then build a video story with a readable opening, a few highlights and a coherent conclusion. Then adapt the content to its intended purpose: press kit, reference page, social networks or internal communication. Check names, functions, subtitles, logos and language versions before validation. Keep a clearly identified reference version to avoid confusion. The GNV customer sheet brings together several dimensions of our work: communication, audiovisual production, press relations and events. The GNV Alger 2025 and Marhaba 2025 references allow you to discover the films associated with these events. See GNV Algiers 2025 → Groupe Mediapro is also developing MPI Event, a VIP event management solution with access reserved for teams and control stations. Its scope is presented according to the needs of the event. Discover our developed tools →Before: define what we want to tell
During: coordinate the field and capture
After: select rather than publish everything
A list of deliverables to plan for
Examples in our GNV support
Watch the aftermovie Marhaba 2025 →Connecting the organization to the tools
Prepare your event with our team →